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Take The Long Term View To Successful eBay Selling |
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Written by Webmaster
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Monday, 29 December 2008 |
By Art Stanley
 While it's true that anyone can sell just about any thing at any given time, it's imperative that serious sellers consider the long term implications. Making that quick sale will feed you today, but the long-term approach to consistent and repeat sales will feed you in style for life.
It may surprise you as it did me just how many customers come back again and again to check out your auctions and to buy more goods. At last check, nearly a full 50% of the Feedback I had received came from repeat buyers. It might have been the second or third time a buyer left feedback and therefore my total Feedback Score didn't change. But my all positive feedback received number changed significantly. What this means is that nearly half of all the people who left positive feedback had already done so and therefore, it didn't increase my rating. But the fact that so many had become repeat buyers underscores the value of creating a positive experience for customers.
Customers return because of their previous positive experiences. In other words, they
feel that they got at least as much as they bargained for and overall, feel as though they came out on top. If they didn't feel that way, you can bet they wouldn't return and they could possibly leave you negative feedback as well.
If you pull out all the stops to make the sale and maximize your earnings today, just be sure that you don't sugar-coat your offer and hide its negatives. That's the kind of approach you might expect from a shady used car salesperson who fails to disclose that the car you're about to buy was involved in a serious accident and consequently sustained damages not readily apparent to the naked and inexperienced eye. Full, honest disclosure is essential to survival and growth in a competitive marketplace. Think beyond the sale.
Your first sale to any customer on eBay or in any other arena, is usually the hardest to come by because it requires a leap of faith on the part of the buyer. You should try to make that leap as much of a baby step as possible, but it still means buyers has to put their faith and trust in you to deliver exactly what was promised in your ad.
Once the item is received and it's exactly what was expected, the buyer immediately feels good about the whole experience. With just one positive experience, your stock increases considerably as the buyer associates positive feelings towards you. If you've got something else to offer that this particular buyer is interested in, you've got a much better shot at winning him or her over a second time.
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Last Updated ( Monday, 29 December 2008 )
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